What does a SWOT analysis reveal about the overall attractiveness of Under Armour's situation?

6a. Which of the following accurately characterize Under Armour's resource strengths and competitive capabilities?

Select "yes" for those strengths and capabilities below that are accurate and choose "no" for those that are not.

a. Under Armour's diverse product offerings in 2017-2018 consisted of apparel, footwear, and accessories (gloves, socks, headwear, bags, knee-pads, custom-molded mouth guards, and eyewear) for men, women, and youths marketed at multiple price levels in a variety of styles and fits intended to regulate body temperature and enhance comfort, mobility, and performance regardless of weather conditions.

(Click to select)

Yes

No

b. Despite its recent struggle, Under Armour in 2017-2018 is competitively strongest in North America where its sales/market share is greatest.

(Click to select)

Yes

No

c. UA has yet to build strong distribution capabilities in multiple distribution channels in North America, specifically store retailers and catalog retailers but is strongest outside of North America.

(Click to select)

Yes

No

d. UA has a weaker brand name recognition and reputation than key competitorsNike and Theadidas Group.

(Click to select)

Yes

No

e. Since 2015, UA has been the "official supplier of performance apparel" to increasing numbers of sports teams.

(Click to select)

Yes

No

f. Under Armour has a growing lineup of product offeringsthe company has a growing array of moisture-wicking apparel items in many designs and styles for wear in nearly every type of climatic conditions.

(Click to select)

Yes

No

g. Under Armour has strong international resources and competitive capabilities in sales to nibble away at the sales/market shares achieved by Nike and Theadidas Group.

(Click to select)

Yes

No