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What does 'intensive distribution' mean in terms of marketing convenience goods? What does 'intensive distribution' mean in terms of marketing convenience goods? Limited promotion of
What does 'intensive distribution' mean in terms of marketing convenience goods?
What does 'intensive distribution' mean in terms of marketing convenience goods?
Limited promotion of products.
Selective placement in highend stores.
Targeting a niche market.
Distributing products widely in many outlets.
Focusing on online sales channels.
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Operations Management Creating Value Along the Supply Chain
Authors: Roberta S. Russell, Bernard W. Taylor
7th Edition
9781118139523, 0470525908, 1118139526, 978-0470525906
