What does it mean that best companies always try to improve their processes through technology innovations to shift the efficient frontier itself? Can you give an example?

Explain in your own words what the zone of strategic fit is. What happens if a supply chain does not fall inside this zone? Explain your response with an example.

Consider the supply chain of a fine-dining restaurant. Where in the supply chain should be responsive (i.e., absorb most of the demand uncertainty) and where should be efficient (i.e., focus on cost reduction)?