1. What does Sport Obermeyer's supply chain look like? What makes it difficult for Sport Obermeyer to be effective in managing its supply chain?
2. What role does Obersport play in Obermeyer's supply chain? Does Obersport add value? Can the supply chain function well without Obersport?
3. Using the sample data given in Exhibit 10, make a recommendation for how many units of each style Wally Obermeyer should order during the initial phase of production in November. Explain the rationale behind your recommendations. Assume that all styles in the sample problem are made in Hong Kong and that Obermeyer's initial production commitment must be about 10,000 units (ignore price differences among styles in your analysis).
4. What operational changes would you recommend to Wally to improve Obermeyer's performance?