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What does the article conclude was the reason that Burger King's tweet backfired? Burger King did not follow up the tagline with an explanation of

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What does the article conclude was the reason that Burger King's tweet backfired? Burger King did not follow up the tagline with an explanation of their scholarship. Burger King's headline was interpreted as use of sexist messaging to grab attention. Burger King did not use the correct medium to encode the message. The audience did not believe Burger King's scholarship program was real

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