What factors contributed to the decision to change their strategy?

Give a detail explaination of how each factors has contributed to the decision change their strategy from reading the article < Power-by-the-hour: the role of technology in reshaping business strategy at Rolls-Royce> by David J. Smith?

reference:

Power-by-the-hour: the role of technology in reshaping business strategy at Rolls-Royce

David J. Smith

https://core.ac.uk/download/pdf/30625023.pdf