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What factors may lengthen the time a consumer spends searching for information to solve a problem? The customer has a great deal of experience solving
What factors may lengthen the time a consumer spends searching for information to solve a problem?
The customer has a great deal of experience solving the problem.
The customer has a specific set of product criteria to search for.
The customer has never searched for information about the products in question before.
The customer works in a related industry or field.
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Management Today
Authors: Terri A. Scandura, Kim Gower
1st Edition
1506385877, 978-1506385877
