Question
What grade would you give to Unilever for its efforts to become a socially responsible, environmentally sustainable corporation? Use Case 17- Unilever's Purpose-led Brand Strategy:
What grade would you give to Unilever for its efforts to become a socially responsible, environmentally sustainable corporation?
Use Case 17- "Unilever's Purpose-led Brand Strategy: Can Alan Jope Balance Purpose and Profits?" to solve
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Strategic Management
Authors: Richard Lynch , Oliver Barish Barish , Vinh Sum Chau , Charles Thornton , Karl S. R. Warner
10th Edition
1529672554, 978-1529672558
