What has happened to BB&B's competitive strategy and competitive advantages? Evaluate/critique BB&B's strategy and competitive advantages.Is BB&B's poor financial performance due to a "bad" strategy? Or have its competitive advantages been eroded and competed away? Discuss BB&B's strategy and business model at its peak (of success) and highlight which parts of it business model have "failed" or are showing signs of vulnerability. Use appropriate strategy frameworks for evaluating and critiquing their strategy and imitability/inimitability of their competitive advantages.