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What industries are the most difficult for suppliers to anticipate in terms of client wants and requirements? What distinguishes these industries from one another?
What industries are the most difficult for suppliers to anticipate in terms of client wants and requirements? What distinguishes these industries from one another?
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Global Marketing Contemporary Theory Practice and Cases
Authors: Ilan Alon, Eugene Jaffe
1st edition
78029279, 978-0078029271
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