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What information would have been important before introducing New Coke? Does it appear that Coca-Cola was more interested in attracting new customers or keeping existing
- What information would have been important before introducing New Coke?
- Does it appear that Coca-Cola was more interested in attracting new customers or keeping existing customers? Explain.
- Do you think Coca-Cola adequately researched the potential risks of the change? Explain.
- What variables did Coca-Cola neglect to take into consideration?
- For marketers, what do you think is the most important function of market research?
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
