1. What Integrated Marketing Communication (IMC) methods (tools) are being used by Proactive Acne Cleaner. What are 3 main IMC methods (tools) including 1 that must specifically be a form of advertising.
2. Are these effective, in your opinion?If yes, justify and explain. If not, recommend what IMC they should implement instead.
3. Describe the role of either 'personal selling' or 'sales promotion' in relation to this product/service. Can either one of these be used effectively? If yes, how? If no, why not?

Carefully blended mix of promotion tools Advertising Personal selling Consistent, clear, and compelling company Sales and brand Public promotion messages relations Direct and digital marketing