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When you review the Marketing Mix Tutorial in the Week 7: Lesson module in the tutorial, assume you are Connie, the Assistant Marketing Manager. Evaluate
When you review the Marketing Mix Tutorial in the Week 7: Lesson module in the tutorial, assume you are Connie, the Assistant Marketing Manager. Evaluate the marketing mixes, and select between two options for a new product; which option would you choose, and why?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
