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What is a marketing channel system and value network? What work do marketing channels perform? How should channels be designed? What decisions do companies face

  1. What is a marketing channel system and value network?
  2. What work do marketing channels perform?
  3. How should channels be designed?
  4. What decisions do companies face in managing their channels?
  5. How should companies integrate channels?
  6. What are the key channel issues in e-commerce?
  7. What are the key channel issues in m-commerce?
  8. How should companies manage channel conflict?

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