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What is a Marketing Information System (MIS)? What roles does it have in the marketing success of any organization? Briefly explain.
What is a Marketing Information System (MIS)? What roles does it have in the marketing success of any organization? Briefly explain.
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A marketing system MKIS could be a management system MIS designed to support marketing deciding Jobber 2007 defines it as a system within which marketing data is formally gathered stored analysed and ...
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Marketing Research An Applied Orientation
Authors: Naresh K Malhotra
6th edition
136085431, 978-0136085430
