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What is a marketing plan, and how does it differ from a business plan? What is a mission statement? What is a SWOT analysis? What

What is a marketing plan, and how does it differ from a business plan?

What is a mission statement? What is a SWOT analysis? What role do these play in the planning process?

What is a strategic business unit (SBU)? How does strategic planning differ at the corporate and the SBU levels?

please give short responses

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