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When agent Tom meets with his sellers to explain his advertising plan, he should make sure the owners understand that: Advertising a similar property can
When agent Tom meets with his sellers to explain his advertising plan, he should make sure the owners understand that:
Advertising a similar property can and does create interest in their property.
He can't afford to continue advertising if the ads he places fail to generate interest.
There are only so many advertising dollars to go around.
Most of the advertising budget is earmarked for low-priced homes.
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