Question
What is a new product and provide how you would market your product. You will need to provide information on how your product is superior
What is a new product and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.
1) Define and explain each of the following tools/concepts below.
- Thestrategic planning process
- S.W.O.T
- Market Segmenting
- Target Marketing
- Product Positioning
- Offerings: product, price, and service.
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
