Question
What is a store brand and why do many of them imitate national brand packaging? Consider the effects social, marketing, situational, and psychological influences on
What is a store brand and why do many of them imitate national brand packaging? Consider the effects social, marketing, situational, and psychological influences on consumer decision-making. Is it ethical for a store brand to imitate the packaging of a national brand?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
