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What is an example of you have seen/heard from multiple marketing companies? Do companies stay consistent with their messages in the markets they tend to

What is an example of you have seen/heard from multiple marketing companies? Do companies stay consistent with their messages in the markets they tend to focus on? Also, what factors influence the media landscape? How can you maximize the reach of the promotional mix on a limited budget (that is, how can you get the most exposure for a minimal investment)?

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