Question
What is an important analytical tool as it draws attention to the cash flow and investmentcharacteristicsofeachofafirm'sofferingsandindicateshow financialresourcescanbemaneuveredtoattainoptimalstrategic performance over the long term.
What is an important analytical tool as it draws attention to the cash flow and investmentcharacteristicsofeachofafirm'sofferingsandindicateshow financialresourcescanbemaneuveredtoattainoptimalstrategic performance over the long term.
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
