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What is an important assumption in Conjoint Analysis? Customers cannot reliably express how they weight separate product attributes when forming overall product preferences. Customers can

What is an important assumption in Conjoint Analysis?

Customers cannot reliably express how they weight separate product attributes when forming overall product preferences.

Customers can reliably express how they weight separate product attributes when forming overall product preferences

Customers can easily pin

-

point what it is they value in a particular product or service

Customers want everything for free

Customers can reliably express how individual product attributes affect their willingness to pay for a product or service

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