Question
What is big data and how is it used in marketing? Compare and contrast structured and unstructured data. Explain how each can be used in
What is big data and how is it used in marketing? Compare and contrast structured and unstructured data. Explain how each can be used in marketing. Provide three examples of each type of data and how you can use it to inform the marketing plan.
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
