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What is branding? Does a brand truly have equity? Explain why or why not. Can a private-label product ever develop brand equity and brand loyalty?
- What is branding?
- Does a brand truly have equity? Explain why or why not.
- Can a private-label product ever develop brand equity and brand loyalty? Explain why or why not.
- Explain the benefits of branding from both a consumer's point of view and a manufacturer's/advertiser's perspective.
- Explain whether or not branding plays an important role in product identification, repeat sales, and new-product sales.
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
