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What is changing in integrated marketing communication A . The focus is shifting from traditional media to online advertising B . Communication is turning to

What is changing in integrated marketing communication

A $.$ The focus is shifting from traditional media to online advertising

B $.$ Communication is turning to be two $-$ way between businesses and consumers

C $.$ Both A and B are correct

D $.$ TV $,$ radio, and newspapers are more important than before

E $.$ None of the above

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