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What is environmental sustainability? How does it affect the marketing environment? Provide examples to illustrate your response. Discuss the methods used by marketing researchers to

What is environmental sustainability? How does it affect the marketing environment? Provide examples to illustrate your response. Discuss the methods used by marketing researchers to gather secondary data. Explain the concepts of word-of-mouth influence, opinion leaders, and buzz marketing.

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Environmental sustainability refers to the responsible use of resources to meet current needs without compromising the ability of future generations to meet their own needs It involves conserving natu... blur-text-image
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