what is formula for productivity
Sample Question Read the case given below and answer the question that follows it. " There are different types of patients." The good doctor was chatting with his friend who was a senior marketing professional in the corporate sector. "Some of them obviously have real problems. The middle aged man we met just now with cancer has a serious problem. Undoubtedly." But then as doctors we need to have an eye for other types of patients. There are those who report something but their problems lie elsewhere. A person may come seeking a cure for his persistent spell of dizziness and his real problem would lie not in his head but in his pancreas. He could be a patient of diabetes. Okay this is technical. I have also come across patients who have intentionally damaged their noses so that they could reshape them. What do you think were their real needs? Then there is this category of "worried wells." There is this woman who would come every week complaining of headache. There was nothing wrong with her head. Finally I had to refer her to a psychiatrist which finally stopped her time wasting visits. She did not want to see a psychiatrist. Rather she did not want to be seen in a psychiatrist's chamber. As they were conversing his assistant appeared at the door. "Sir, I am telling the old gentleman he needs to see a rheumatologist to check his knee problems. We can't handle his problems here. But he is not willing to move. He says he is in serious pain and cannot immediately leave. Should I give him a pain killer?" "No" the doctor replied shirting his attention to his assistant for a moment. "We are going to the club now. I would not mind dropping him at the rheumatologist's place. Dr. Sundaram is a friend and obviously he would be happy to have a patient." The good doctor smiled and turned to his friend. Both prepared to leave. "Well in marketing we study about different types of needs. There are stated, unstated, real, delight and secret needs. As a doctor you end up addressing all of them I guess." "Yes" the good doctor smiled and said. "Every doctor is actually a bit of a marketer." He said as they walked towards his car. Identify and classify the various types of needs encountered in the case