Question
What is glocalization? In what ways is the concept relevant to advertising internationally? Offer examples to illustrate your points. What are the Hofstede's cultural dimensions
What is glocalization? In what ways is the concept relevant to advertising internationally? Offer examples to illustrate your points.
What are the Hofstede's cultural dimensions and why this framework is important in global advertising?
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
