What is Impulsive Buying and how does it benefit? - The first section of report will include the brief history of impulsive buying, its usage in marketing sphere and, the report will identify its importance in modern world and its benefits and negative aspect. Types of Impulsive purchase techniques: In this part of the report, we will describe various impulsive techniques that are used to influence customer behaviour. The report will also analyse the specifications of each technique, define the strength of its influence on the customer and how each of these techniques is important for marketers.