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What is integrated cost leadership/differentiation? how does it impact a corporation? How is it used in order to be competitive? How do managers use? Provide
What is integrated cost leadership/differentiation? how does it impact a corporation? How is it used in order to be competitive? How do managers use? Provide example.
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Integrated cost leadershipdifferentiation is a strategy where a company simultaneously pursues cost leadership and differentiation strategies in its industry In other words the company aims to offer u...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
