Question
What is integrated marketing? What is the value of integrated marketing in today's business environment? As part of this discussion, describe the role of branding
What is integrated marketing? What is the value of integrated marketing in today's business environment? As part of this discussion, describe the role of branding in developing integrated marketing communications. How does branding benefit the company?
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
