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What is knowledge assets and data assets and what are examples of the most important knowledge assets at vs.data assets at a off-road motorcycle manufacturer
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Knowledge assets and data assets are both valuable resources that organizations use to create and sustain competitive advantages While they are related they serve different purposes and are managed di...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
