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What is Market Intelligence, what is the importance of collecting customer data? Comment on the three ways that customer data can be collected and/or retrieved.
What is Market Intelligence," what is the importance of collecting customer data? Comment on the three ways that customer data can be collected and/or retrieved. Then, reflect and comment on how this data can be used in decision-making. Next, consider a small neighborhood business near your home. What kind of customer data do you think they collect and why? Hypothesize, based on your knowledge and experience, about how this business uses the customer data to make marketing decisions.
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