What is marketing strategy?

What is marketing strategy?

The series of departments that carry out value$-$creating activities to design, produce, market, deliver, and support a firm's products.

The marketing logic by which the company hopes to create customer value and achieve profitable customer relationships.

The network made up of the company, suppliers, distributors, and ultimately customers who "partner" with each other to improve the performance of the entire system.

The way the company promotes its products and offerings.