What is meant by the convergence of advertising and entertainment? Explain why this convergence has occurred in the world of promotion.

Discuss the nature and use of product placement. Explain, with examples, which forms of media today's advertisers specifically use for product placement.

Explain how branded entertainment differs from product placement, and what its future is as a branding tool. Give two examples of branded entertainment to support your answer.

Procter & Gamble is a prime example of a giant advertiser that has successfully used branded entertainment over many decades. How has P&G incorporated branded entertainment into its marketing mix over the years?

Lack of coordination of an IBP effort often leads to disagreement and conflict within the business environment. What kind of factors commonly work against coordination? Explain those specific to an organization that handles the entire effort internally, and those specific to an organization that uses some external sources.