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What is product management and why is it necessary? What are the aims of product management? How can product management lead in the business? Discuss
- What is product management and why is it necessary?
- What are the aims of product management?
- How can product management lead in the business?
- Discuss the relevance of product management to the other management.
- What is a product life cycle?
- What is the innovation stage in the product lifecycle?
- Discuss the analysis stage in the product lifecycle and why is it necessary.
- Explain the development stage in the product lifecycle.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
