Question
What is segmentation, and target marketing? Explain the difference between the two.Can firms be successful in covering the heterogeneity in needs and wants that exists
What is segmentation, and target marketing? Explain the difference between the two.Can firms be successful in covering the heterogeneity in needs and wants that exists in every market without targeting. Explain your answer
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
471697915, 978-0471697916
