1. What is Starbucks' generic competitive strategy? Explain.
2. What activities in Starbucks' value chain seem to be essential to effectively implement its strategy?
3. What resources and capabilities does Starbucks possess?
4. What sources of sustainable competitive advantage does Starbucks have? Explain.
5. Identify and evaluate the impact of major trends affecting the coffee business.
6. Identify key issues in Starbucks' industry environment that the company should closely monitor.
7. How strong is Starbucks' competitive position?
8. How would you evaluate Starbucks' performance to date?