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What is Swiggys approach toward its target audience? How did it segment its target audiences and modify its positioning for each segment? Explain.
What is Swiggys approach toward its target audience? How did it segment its target audiences and modify its positioning for each segment? Explain.
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Swiggy is one of Indias leading online food delivery platforms The companys targeting and positioning approach can be explained in the following ways ...
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Contemporary Marketing
Authors: Louis E. Boone, David L. Kurtz
17th Edition
1305075366, 978-1305075368
