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What is the basis for differentiation for experiential brands? 1)Desirable Image 2)High Involvement Brand Search 3)Unique and engaging consumption event 4)Social esteem 5)Superior performance or

What is the basis for differentiation for experiential brands?

1)Desirable Image

2)High Involvement Brand Search

3)Unique and engaging consumption event

4)Social esteem

5)Superior performance or superior economy

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