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Topic Submission The purpose of this assignment is for you to choose a project topic. Each student must write 200 - 250 words to
Topic Submission The purpose of this assignment is for you to choose a project topic. Each student must write 200 - 250 words to explain the reason for choosing a brand or company. A Basic Topic Submission Outline: a) Title of Topic. The topic title, name of student and the group's number b) Reason (Rationale). A synopsis of the marketing plan topic, including the rationale for the proposed topic, a statement of the objectives of the marketing plan report, and the potential significance of the topic. c) Preliminary data. Briefly describe the product values of the brand that justify the reasons for demonstrating the feasibility of the proposed topic. d) References. List all references cited in the text, including all authors and the full title of the publication. Maximum 250 words (with minimum 200 words) excluding tables, bibliography or references page.
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