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What is the best method of allocating advertising funds for the launch of a new fast casual restaurant in your own town or city? What

What is the best method of allocating advertising funds for the launch of a new fast casual restaurant in your own town or city? What are some characteristics of your town or city that should be taken into account? How much should you involve potential guests in this allocation process, and how would you measure success? minimum of 300-400 words.

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