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What is the case about? -What kind of business is Sungreen in? -What are its product lines? -What problem to solve? -Who are the main
What is the case about?
-What kind of business is Sungreen in?
-What are its product lines?
-What problem to solve?
-Who are the main characters?
Market analysis for new product line:
-How would you describe its industry?
-Industry outlook
-Product market strategy: how to win the competition?
Evaluating the project:
-What are the options other than building new plant? Have they investigated alternatives? What were the outcomes?
-To evaluate the project (building their own plant), what information does CFO need?
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