What is the case about?

-What kind of business is Sungreen in?

-What are its product lines?

-What problem to solve?

-Who are the main characters?

Market analysis for new product line:

-How would you describe its industry?

-Industry outlook

-Product market strategy: how to win the competition?

Evaluating the project:

-What are the options other than building new plant? Have they investigated alternatives? What were the outcomes?

-To evaluate the project (building their own plant), what information does CFO need?