what is the chart tells you about the $3$ year strategic plan for Ac camera and UAV drone equipment AC Camera Marketing

Action$-$Capture Camera Marketing Decision Entries Table

North America Europe$-$Africa Asia$-$Pacific Latin America

Average Wholesale Price to Retailers $($$$/$unit$)$

$

$500$

$

$440$

$

$430$

$

$430$

Buyer Appeal Variables Generated from Product Design Decisions P$/$Q Rating $7\mathrm{.}07\mathrm{.}07\mathrm{.}07\mathrm{.}0$

No$.$ Of Models $5$ models $5$ models $5$ models $5$ models

Retailer Support Budget $($$$000$s$)$

$

$2500$

$

$2100$

$

$2100$

$

$1500$

Projected Support Expenditures Per Unit Sold $$11\mathrm{.}63$ per unit $$8\mathrm{.}88$ per unit $$8\mathrm{.}44$ per unit $$8\mathrm{.}73$ per unit

Advertising Budget $($$$000$s$)$

$

$3700$

$

$3300$

$

$2600$

$

$2700$

Website Displays$/$Info $($$$000$s$)$

$

$3200$

$

$2500$

$

$1700$

$

$1700$

Sales Promotions $($number of weeks $|\%$ discount$)$

Warranty Period $(60$ days, $90$ days, $120$ days, $180$ days, $1$ year$)$

Expected Claim Rate $(\%)|$ Repair Cost $($$$000$s$)$

$17\mathrm{.}8\%$

$$1,915$

$17\mathrm{.}8\%$

$$2,105$

$17\mathrm{.}8\%$

$$2,220$

$17\mathrm{.}8\%$

$$1,530$

Market Segment Statistics Table

Market Segment Statistics Year $13$ Actual Year $14$ Projected Year $13$ Actual Year $14$ Projected Year $13$ Actual Year $14$ Projected Year $13$ Actual Year $14$ Projected

AC Camera Demand and Market Share Unit Demand $(000$s$)213\mathrm{.}6215\mathrm{.}0238\mathrm{.}5236\mathrm{.}4239\mathrm{.}3248\mathrm{.}9167\mathrm{.}2171\mathrm{.}8$

Market Share $(\%)12\mathrm{.}3\%11\mathrm{.}9\%14\mathrm{.}0\%13\mathrm{.}4\%12\mathrm{.}3\%11\mathrm{.}9\%12\mathrm{.}5\%12\mathrm{.}0\%$

Year $13$ Year $14$ Year $13$ Year $14$ Year $13$ Year $14$ Year $13$ Year $14$

Retail Outlets

$($number willing to carry

the company's product line$)$ Multi$-$Store Chains $6160595954525350$

Online Retailers $169162157157126115134115$

Local Retail Shops $5,7705,6305,6505,6504,8504,5503,5203,070$

Price$-$Cost$-$Profit Breakdown Table

Price$-$Cost$-$Profit Breakdown $ Per Unit $ Per Unit $ Per Unit $ Per Unit

Revenue Projections Wholesale Price

$500\mathrm{.}00$

$440\mathrm{.}00$

$430\mathrm{.}00$

$430\mathrm{.}00$

$$ Promotional Discounts

$-4\mathrm{.}81$

$-4\mathrm{.}23$

$-4\mathrm{.}13$

$-4\mathrm{.}13$

$\backslash$pm Exchange Rate Adjustment

$-7\mathrm{.}81$

$7\mathrm{.}46$

$10\mathrm{.}00$

$-20\mathrm{.}36$

Net Revenues

$487\mathrm{.}38$

$443\mathrm{.}23$

$435\mathrm{.}86$

$405\mathrm{.}51$

Operating Cost Projections Cost of Units Assembled

$224\mathrm{.}65$

$224\mathrm{.}65$

$224\mathrm{.}66$

$224\mathrm{.}65$

Delivery Cost$($shipping $/$ import duties$)$

$6\mathrm{.}00$

$23\mathrm{.}60$

$31\mathrm{.}80$

$31\mathrm{.}80$

Marketing Costs

$43\mathrm{.}72$

$33\mathrm{.}42$

$25\mathrm{.}71$

$34\mathrm{.}34$

Administrative Expenses

$8\mathrm{.}53$

$8\mathrm{.}54$

$8\mathrm{.}53$

$8\mathrm{.}53$

Total Operating Costs

$282\mathrm{.}91$

$290\mathrm{.}21$

$290\mathrm{.}71$

$299\mathrm{.}32$

Operating Profit $204\mathrm{.}47153\mathrm{.}02145\mathrm{.}15106\mathrm{.}19$

Operating Profit Margin $($operating profit $-$: net revenues$)42\mathrm{.}0\%34\mathrm{.}5\%33\mathrm{.}3\%26\mathrm{.}2\%$

Competitive Assumptions Decision Entries Table

Competitive Assumptions North America Europe$-$Africa Asia$-$Pacific Latin America

Anticipated Industry Average

Marketing Efforts in Year $14$ Price to Retailers

$

per unit

$

per unit

$

per unit

$

per unit

P$/$Q Rating

Number of Models

models

models

models

models

Retailer Support

$

per unit

$

per unit

$

per unit

$

per unit

Advertising Budget

$

$($$$000$s$)$

$

$($$$000$s$)$

$

$($$$000$s$)$

$

$($$$000$s$)$

Website Displays

$

$($$$000$s$)$

$

$($$$000$s$)$

$

$($$$000$s$)$

$

$($$$000$s$)$

Sales Promotions

Warranty Period

days

days

days

days