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What is the concept of Mongols BBQ ? To what market segments ( i . e . , target markets ) does it appeal? 2

What is the concept of Mongols BBQ? To what market segments (i.e., target markets)
does it appeal?
2. How successful is Mongols BBQ? What are the key operational ingredients and
processes that support this success?
3. Examine the process flows at Mongols BBQ. Estimate:
a. Throughput Time;
b. Cycle Time;
c. Capacity (customer/hour) and Capacity Utilization:
d. How long it takes before a hungry customer can sit down to eat.
4. How would you address Wai-Lings concerns for Mongols BBQ? What should Wai-
Ling do?

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