What is the drawback to using the last touch attribution model?

This model would show low$-$value touches $($like email clicks$)$ equal to high$-$value conversion activities $($like demo requests$).$

This model makes it difficult to justify your team's impact on your company's bottom line.

This model lacks the ability to recognize actions that occurred outside a certain window of tinn.

This model ignores potentially influential interactions that occurred on the path to purchase.