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What is the Executive Summary for Amazon company? What is the Situation analysis of Amazon company? What are the 5 C's? What is the STP
- What is the Executive Summary for Amazon company?
- What is the Situation analysis of Amazon company? What are the 5 C's? What is the STP and what are their target marketing segments?
- What is the Market analysis and strategies of Amazon based on the STP?
- What are the famous 4 P's for Amazon? What is their Tactical plan?
What are Amazon's marketing and financial goals? How do they measure ROI?
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
