What is the function of the PRIZM?

Group of answer choices

a. It is a system that provides studies enabling clients to understand and improve the position of their technology, brands, products, media, or channels.

b. It is a form of psychographic segmentation that classifies consumers according to their lifestyles and predicted behavior.

c. It is a form of geodemographic segmentation that classifies every U.S. neighborhood into one of 14 groups.

d. It is a type of mass marketing strategy based on the benefits that consumers want from the products they purchase