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What is the IFE matrix score and what does it mean and imply? Internal Factors Evaluation Matrix (IFE) for General Motors A simulated assessment of

What is the IFE matrix score and what does it mean and imply?

Internal Factors Evaluation Matrix (IFE) for General Motors

A simulated assessment of internal and environmental factors considering the strengths and weaknesses of General Motors Company

internal strengths

Weight

Ratings

weighted score

1. It has well-established brands

9%

2

0.18

2. It has various warehouses all over the world.

8%

3

0.24

3. Reached a larger global market

8%

3

0.24

4. High demand for upcoming vehicle brands

13%

4

0.52

5. Good strategies to handle the competition

10%

3

0.3

6. It has loyal employees

3%

1

0.03

7. Access economic inputs

4%

1

0.04

8. Largest car manufacturer in the market

4%

1

0.04

9. Strong management team

5%

2

0.1

10. It has a good name in the market

2%

1

0.02

Internal weaknesses

1. Sensitive to changes in car prices

13%

1

0.13

2. Reduced liquidity due to losses

10%

2

0.2

3. Poor performance in some business segments

8%

3

0.24

4. Low debt ratings

4%

4

0.12

5. Cut prices to fight competition

6%

2

0.12

major strength (1), minor strength (4), major weakness (1), minor strength

(1)

WEIGHTED TOTAL SCORE

100%

2.48

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