Question
What is the image of Toyota Motor Corporation's Prius Hybrid brand? How does Toyota keep the Prius Hybrid's brand relevant to the new consumer segment?
What is the image of Toyota Motor Corporation's Prius Hybrid brand?
How does Toyota keep the Prius Hybrid's brand relevant to the new consumer segment?
What are Toyota's branding concerns for it's Prius Hybrid?
What is the positioning and branding of Toyota Motor Corporations Prius Hybrid?
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
